Sign In
to Vote &
Create Storyboards.
 
YouTube is jacking up ad prices after a string of brand-safety issues (GOOGL) Stephen Lam/Reuters YouTube plans to raise the prices it charges advertisers on "reserved" inventory starting next month. The move follows of string of mishaps at YouTube in which ads ended up next to questionable content. The price jump seems aimed at capitalizing on increased demand among marketers for "premium" video ad space that's considered safe for big brands to advertise with. This is YouTube's own version of surge pricing. The web-video outlet is telling advertisers that prices for some...
2
0
0


Storyboard
Print
Share this Article



Comment on this Article

Please Sign In to comment

Recommended

  • {TITLE}
    {PUBLISHER} - {PUBLISHED_DATE}
    {VIEWS}
  • Create Storyboard